AUGUST 29, 2019
Social responsibility is NOT …
- Donate money to vulnerable groups or CSOs; that’s philanthropy.
- Make donations in kind, such as food or blankets, to those who need it most; that is assistance.
- Concern for the environment; that’s ecology.
- ESR is not about doing good, but about doing it well.
Corporate social responsibility projects must be underpinned by the creation of environmental, economic and social value for shareholders, local communities, collaborators and all stakeholders. Value creation must be at the center of ESR.
“We went from philanthropy to ESR and sustainability and now we must move on to creating shared value” – Michael Porter